In-house seo training – Search engine optimisation training

It's an intimate event to facilitate discussions and relationship building with in-house SEOs.  no bloggers, no press. It's less PPT and more facilitated discussions so that you can learn from each other and build relationships with other in-house SEOs.

You'll get the search engines on video telling developers what is needed for a search engine friendly site .There is a session called the "Search Engine Hot Seat" designed to address the opposition In-house SEOs face from developers, we currently have Google and Live Search lined up to speak and answer your questions that we'll capture on video. After the event, we'll create mini-videos to answer the questions and you can take them back to IT to prove what search engines really need for a search engine friendly website.

It's clear that in-house SEOs want to share, so there is an In-house SEO Vault, a session where everyone is expected to lay things out and really learn from each other. It's like the SMX Advanced "Give it Up Session" and we, as a group, will talk about how long things need to remain confidential. We want you to open up, so the group will define what stays in the room vs. leaves, and repercussions for breaking the rules could include no future admittance into The Exchange. We'll decide as a group during the event kickoff.

We're going to recap and discuss the big takeaways from SMX Advanced and how you can use them at your company. Sometimes even grey hat SEO tactics can be tweaked just slightly to become white hat approaches to SEO. Since everyone takes away something different from the event, this will be a good way to recap the best advice from SMX Advanced.

Intense questions based on your most pressing challenges are anaswered.  Dennis Goedegebuure (eBay), Brent Payne (Tribune Company) and Derrick Wheeler (Microsoft)

Each attendee will be surveyed before the event to best understand your most pressing issues/questions, what we need to ask the engines in the Hot Seat and to aid in the discussion topics related to the agenda. The plan is to know what your unique challenges are, and ensure you leave with solutions for your specific challenges.

You'll get a "What I Learned Report" when you send us your notes that we can combine into one document that you can tweak and forward to management to illustrate what you learned from the event. Some in-house SEOs have now have to write a report to justify every conference - you don't have time for that, so we'll help you out!